Brand Philosophy

Brand Philosophy

Through excellent service, world-class amenities and ultimate comfort, Al Khoory Hospitality promises you a valuable and memorable experience on every visit. Firmly rooted in wholesome family values, we offer environmentally friendly, peaceful and tranquil surroundings at central locations that are ideal for travelers from across the globe.

At Al Khoory, visitors can relax and unwind, or explore the many fascinating attractions of Dubai, with quick access to leisure, business and transportation hubs. We are committed to genuine, sustainable hospitality and high standards of excellence, creating increasing value for our stakeholders as well as a promising future for our employees.

Core values

Our Core Values are:

  • Integrity, which is always non-negotiable.
  • Respect, which is offered equally to patrons as well as employees.
  • Excellence, which is our main purpose.
  • Ethics, through which we function responsibly and sustainably.
  • Value, which we deliver under every circumstance.

“Providing genuine, sustainable hospitality and excellence for our guests, a purposeful future for our employees and value for all our stakeholders.”

Brand promise

Al Khoory promises:

  • Wholesome and memorable experiences.
  • Excellence, care and comfort.
  • Environmentally friendly value.