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Brand Philosophy

Brand Philosophy

Through excellent service, world-class amenities and ultimate comfort, Al Khoory Hospitality promises you a valuable and memorable experience on every visit. Firmly rooted in wholesome family values, we offer environmentally friendly, peaceful and tranquil surroundings at central locations that are ideal for travellers from across the globe.

At Al Khoory, visitors can relax and unwind, or explore the many fascinating attractions of Dubai, with quick access to leisure, business and transportation hubs. We are committed to genuine, sustainable hospitality and high standards of excellence, creating increasing value for our stakeholders as well as a promising future for our employees.


“Providing genuine, sustainable
hospitality and excellence
for our guests, a purposeful future
for our employees
and value for all our stakeholders.”

Core values

  • Integrity
    which is always non-negotiable.
  • Respect
    which is offered equally to patrons
    as well as employees.
  • Excellence
    which is our main purpose.
  • Ethics
    through which we function
    responsibly and sustainably.
  • Value
    which we deliver under
    every circumstance.

Brand promise

Al Khoory promises:

Wholesome and memorable experiences.

Excellence, care and comfort.

Environmentally friendly value.